The Paradox of Choice - Why More Is Less

Watched an interesting presentation at Google by Barry Schwartz, The Paradox of Choice - Why More Is Less. A couple of good choices is better than 50 good choices, too much to reivew. Schwartz builds on the psychoanalysis and PR understanding that Edward Bernays pioneered in the 1920s after helping with propaganda spin for WW1. Bernays was most famous for getting women to start smoking by promoting it as a power issue and getting women to call cigarettes "Torches of Freedom" in a parade in New York.