Monday, 9 March 2009

Return Royal Junk Mail back to them

Royal Direct Mail is at it again.. but this time I've got an idea.. if it comes together it could be quite comic:











The DMA "Your Choice" scheme is ineffective, and why should we have to register that we didn't want junk mail in the first place? Not least because they will write to you 2 or 3 times to get you to reconfirm you don't want junk mail, and then like TPS and DMA lists it will expire after 3 years. Door-to-door is what Royal Mail like to call their marketing scheme. I couldn't find the Yell, Thomson Local and BT opt-out, that would have saved another 8KG of junk mail per year.

Imagine if for every piece of unaddressed junk mail that Royal Mail pushes through letter boxes around the country, just 10% of us returned it to them in the red boxes they place around the streets? Rather than me paying the council refuse collectors to take it all way, Royal Mail would have to cover the costs, and it might just bump the price up sufficiently for them to call of their junk mail programme.

If you don't have any "Return To Sender" stickers, you could always just forward it back to them. See how they appreciate arriving and having a mound of junk mail to wade through each day like the rest of us!

Royal Mail Group Ltd
148 Old Street
LONDON
EC1V 9HQ

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