Monday, 10 March 2008

No online marketing opt in

I wrote about Phorm the other day. While thinking about this online marketing problem I had a quick look online. There are ways to confirm you don't opt into online web tracking services. The BBC even put up a page about their tracking of visitors.

So the list of steps sites to set the special cookies:

DoubleClick no marketing opt in.

Onmniture (WebSideStory) SiteCatalist HBX Hitbox no marketing opt in.

Nielsen no marketing opt in (make sure you click "Total Opt-Out" !)

Google Web History remove guide. (Highlighted on ORG-Discuss list)

I do think we need an international standard ad-tracking opt out like the BBC say.

For the meantime we just need Firefox and other browsers to start shipping with these cookies set by default. Also we need a Firefox extension which let's users control the cookies in a more friendly manner.

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