3D on the web (VRML, X3D and COLLADA)

3D on the web is one area that is still absent, I'd like to see that change over the next couple of years, especially as the tech has been around since the 90s. We've got the open format VMRL and X3D, which via the script tag support Javascript code. There is the Sony Computer Entertainment COLLADA format which is now maintained by the Khronos Group.

So to pull it all together browsers really need to add native support for these formats. While their are "plugins" such as the excellent OpenVRML that is still just a plugin, and not an integrated component of the browser like SVG or HTML. Perhaps someone at an innovative net business would be what's needed now to get things rolling.