Virgin Digital, Sony and Apple music problems
Interesting article on BBC Business News, about Virgin pulling out of the DRM'd music market. Lots of good points, highlighting Virgin tried to sell MS's WMA DRM'd audio format tracks without success, and Apple didn't let them make their tracks compatible with it's market monopoly iTunes format. Sony made the same mistake as Apple with its Betamax format (proprietary and exclusive), loosing out to the open industry standard VHS system. Sony did the same again with it's ATRAC (proprietary and exclusive DRM format), gambling it could win the monopoly war, but unfortunately Apple beat them too it! Winner-takes-all attitude is bad for consumers, Apple and Sony should have a win-win strategy which helps them and consumers.
All the files people have paid for on Virgin Digital will now be duff, money down the drain. Who would want to trust a vendor which might do that now Virgin Digital have showed they are prepared to do it (and Google did it a few months ago too!).
This is why consumers shouldn't go with proprietary formats, DRM and systems by Apple, Sony or whoever else is offering them. Adopt open format standards, with built in interoperability which gives consumers the choice to listen to the music they've paid for how they like, and on the player of their choice! ;)
So thanks Apple, you've made Amazon DRM-free downloads from the big four labels possible!
Labels: Music