Royal Direct Mail commits to spamming UK households

I just came across the "Royal Direct Mail" Spamming Guide. It is disappointing what a once great national enterprise can turn into to. (Royal Mail is the national post operator within the UK). Now it appears Royal Mail are focusing on milking their position, using their post-men/post-women to spam each household rather than innovate in the marketplace. What a decline from the dizzy heights of pioneering the Penny Black postage stamp in 1840!

I am unaware if there is any way to not automatically be included the the Royal Direct Mail schemes. If anyone knows please let me know and I will post here.

If you are in the UK, you can ironically register that you do not wish to by default be "opted-into" marketing schemes without your permission; still better than nothing I suppose. The online registration often does not work, so you should email TPS, or phone them: 0845 070 0707. If you do not get confirmation letter, they have probably slipped up and not added you.

Really no one should be by default "opted-into", but I expect with time the legislation will be corrected. Shame it's not happened yet.